› added 5 years ago

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TIL that the drink Crystal Pepsi was killed in the US due to a "kamikaze" marketing campaign by Coke. Coke created the drink Tab Clear, designed to be unpopular, and marketed it so that consumers would conflate the two drinks even though they were not similar. It worked and both were pulled in 1994.

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via reddit.com

E1EOp TIL a beaver "named ‘Geronimo,' was dropped again and again" by parachute to test a radical beaver relocation plan. Geronimo's success led to the relocation of 76 beavers via parachute. Geronimo had priority reservation on the first ship into the hinterland, and three young females went with him.
BrKBx TIL that the word ‘quarantine’ comes from 14th century (Venetian dialect) Italian ‘quaranta’ meaning 40, which was the number of days a ship had to stay off shore if suspected to have infections on board. Fitting.
YplQB TIL life on earth is estimated to exist for around 4 billion years ago. This means life, as far as we know it, has been a component of our universe for roughly 29% of its timeline.
BJnr TIL: The music used in the ‘You wouldn’t steal a car’ anti-piracy advert is pirated
rore TIL Tesla’s entire production line once completely stopped due to a $3 USB cable being accidentally unplugged