› added 10 years ago

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TIL that Warner Bros held two test screenings of its animated movie “Thumbelina”. The first time around, the audience reaction was flat. For the next test, they prefaced the exact same footage with the Walt Disney logo. The test scores soared

xEL5 TIL John Carter spent 81 years in development hell, more than any other film. Initially developed in 1931, it was finally produced by Disney in 2012…only to bomb at the box office.
9ywQ TIL in 1923, Germany’s hyperinflation was so high, the exchange rate went from 9 marks to 4.2M marks to $1 USD. One German worker, who used a wheelbarrow to cart off billions of marks that were his week’s wages, was robbed by thieves who stole the wheelbarrow but left the piles of cash on the curb.
yQJKp TIL of Domino's "Paving for Pizza" campaign which offers cities $5,000 grants to help them repair potholes. In exchange, cities are to fill potholes & stencil on a Domino’s logo. For example, Milford, DE got 40 "Domino's brand pothole fills"; Athens, GA got 150; Bartonville, TX got 8.
R5rA7 TIL: The fall of the Yakuza has led to a power vacuum in Japan and has started the rise of more dangerous, less honorable gangs. In the past, adult hoodlums would join the Yakuza, now they become hangure and join gangs such as the Kanto Rengo and generally engage in IT crimes and Adult entertainment
ANkD4 TIL that the highest grossing film theatrically is about humanity getting their ass kicked out by an alien species while the second highest is about an alien species getting their ass kicked out by humanity.