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TIL that PEPSI spent several hundred million dollars to slightly change their logo in 2008. The branding agency prepared a 27-page document to prove that this logo is the Da Vinci Code of branding, drawing on everything from magnetic fields to the “Golden Ratio”

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e04MJ TIL the first computer mouse was wooden, created in 1964 and named "X-Y Position Indicator for a Display System"
9wLnD TIL Hіtӏer supplied Ethiopia with weapons and ammunition during the Second Italo-Ethiopian War
B9PD TIL In 1945, after Japan had conceded defeat in World War II, Sony founder Masaru Ibuka invented a product to try and serve the millions of homes who had electricity but lacked the appliances to use it. The result was an electric rice cooker.
aB7b TIL that three of the actors who played Nazis on the WWII sitcom “Hogan’s Heroes” were German Jews who had escaped from Nazi Germany. Two of them spent time in concentration camps, and another French Jewish actor also spent time in a camp.
X7j6 TIL Alcatraz was once the only federal penitentiary in the U.S. that provided hot showers for its inmates. Prison staff reasoned that inmates who were used to warm, comfortable water would not be able to withstand the freezing San Francisco Bay during an escape attempt.