quartertothree.com

6E9Bw TIL Disney instructed the game developers for the 1994 Lion King on Sega Genesis to create a puzzle level so hard that the game cannot be beaten within a period of time to extend and meet Blockbuster rental program rules and the rental market.(starts at 18:30)
RvMQ TIL the Lion King game for Genesis was so difficulty because Disney instructed the developers to make it hard enough that it could not be beaten in a rental period, thus hopefully forcing players to buy it instead.