masterworksbroadway.com

epdok TIL that when quirky theatrical producer David Merrick got bad reviews for his 1961 musical, he found 7 random denizens of New York with names identical to those of 7 top theatre critics. He asked the civilians to talk ecstatically of the musical, then published an ad with their praises and names.
gMxxb TIL that when quirky theatrical producer David Merrick got bad reviews for his 1961 musical, he found 7 random denizens of New York with names identical to those of 7 top theatre critics. He asked the civilians to talk ecstatically of the musical, then published an ad with their praises and names.