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Barbie Give Limitless Possibilities

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Celebrate Women in Music

Our new Barbie Career of the Year set includes a Musical Artist and Tour Manager in pitch-perfect looks.

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Mini BarbieLand Toys

New Mini BarbieLand Toys

Kids will love playing, displaying, collecting, and building out their own miniature Barbie world with these latest additions.

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Barbie Dream Besties

Meet the New Friends

Introducing Daisy and Ken, the latest additions to our Barbie Dream Besties collection.

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Barbie Reveal - What Will You Reveal?

So Many Surprises

Delight kids with three experiences — Color Reveal, Cutie Reveal, and Barbie POP Reveal.

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Celebrate Women in Music

Our new Barbie Career of the Year set includes a Musical Artist and Tour Manager in pitch-perfect looks.

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Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

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Inclusive Fashion Play

Our diverse collection of Barbie Fashionistas dolls is designed to reflect the world kids see today.

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Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

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Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

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Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

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Inclusive Fashion Play

Our diverse collection of Barbie Fashionistas dolls is designed to reflect the world kids see today.

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Celebrate Family & Friends

Watch the trailer for the new animated adventure, starring Barbie and Teresa! Plus, check out dolls and playsets inspired by the movie.

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Barbie Toys Give Limitless Possibilities Picks Barbie Dollhouses & Playsets Barbie Dolls Give Limitless Friendship Picks