Examining the AdBlock Plus business model
Published in
2 min readDec 23, 2014
Last Friday, as an end-of-term exam for my innovation and technology course within the Master in Management at IE Business School, I took advantage of the presence in Madrid of Manuel Caballero, the Acceptable Ads Relations Manager for Eyeo GmbH, the German company that manages online advertising blocker AdBlock Plus, to discuss this controversial and extremely interesting company’s business model.
