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Thursday, 8 February, 2001, 00:03 GMT
Sega chief's $700m gift
Queues for Sega Dreamcast
Queues for the Dreamcast soon evaporated
The president of the Japanese computer games maker Sega has given his company a gift worth over $700m.

In an extraordinary act of generosity the businessman is returning millions of shares to the company.

Sega has been in financial difficulties for some time due to its loss-making Dreamcast games console.

Now the company has confirmed that its president Isao Okawa has returned his entire shareholding in the business - almost 20 million shares - along with holdings in related Sega firms, NextCom and Ascii Corp.

The donation amounts to some 85bn yen ($731m).

Sega games arcade
Sega is to concentrate on software
The unprecedented step follows last week's announcement that Sega is ending production of Dreamcast.

The resulting one-off loss of 80bn yen will be more than covered by Mr Okawa's gift.

Correspondents say it is not clear just why the president has made such a generous move.

In recent years, several prominent Japanese business figures have publicly apologised, often tearfully, when their companies have hit problems.

Mr Okawa's gift is thought to stem from that same tradition of honour in Japanese society.

Shares up

Sega says it has no plans to sell the shares returned by Mr Okawa immediately.

In announcing its decision to end the production of Dreamcast, Sega said it would be concentrating on the software side of its business.

Sega has suffered from intense competition, with its Dreamcast console failing to match the popularity of its best-selling rival, Sony's Playstation.

Following the end of production, net loss estimates in Sega have increased to 58.3bn yen ($502m) from 23.6bn yen ($203m).

However, the move sent Sega shares up 7% so far this month, outperforming a 3% fall in the benchmark Nikkei 225 average

On Wednesday, Sega shares ended down 2.05% at 1,812 yen.

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See also:

24 Jan 01 | Business
Sega considers axing Dreamcast
23 Jan 01 | Business
Sega linked to Playstation, XBox
28 Feb 00 | Business
Sega warns of losses
13 Sep 99 | The Company File
Sony's new weapon: Playstation 2
14 Oct 99 | The Company File
Sega's console dream
31 Jan 01 | Business
Sega scraps the Dreamcast
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